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BRAND OWNER

Loss of Control

Oversaturation

Licensee

Popularity of Brand wanes or injured

Financial burden

Licensor creates disrepute

Brand Licensing

Brand Licensing is like a lease agreement.

IT INVOLVES

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An Intellectual Property

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Property Owner – The Licensor

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Property Leaser – The Licensee

Who obtains the license to use the property.

This contract is signed for:

A specified time

A specified fee

What are the types of Brand Licensing?

Entertainment Licensing

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 Corporate Licensing

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 Celebrity Licensing

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Art Licensing

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Sports Licensing

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Collegiate Licensing

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The financial model:

It’s a Minimum Guarantee /Royalty model.

Licensee submits a business plan and a contract involves a Minimum Guarantee or Royalty (whichever is higher model)

What are the Benefits of Licensing?

Help re-invent or re-position the brand

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Helps to enhance the value of the product via positive attribute

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Pride

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Trust

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Girl Style

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Appreciation

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Humor

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Strength

Helps extend fan base of a brand

Video Games

Trading Card Games

Animated TV shows

Pokémon GO

Movies

Licensed Products

Aids re-enforce brand equity and authenticity among core consumers

Risks of Licensing

A short video on what is licensing

Head Office

701, 7th Floor, Ramee Emerald II, Linking Road,Santa Cruz West,Mumbai, 400054

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© DreamTheatre Pvt. Ltd. All Rights Reserved.

Contact

+91-98-20-612-4158

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