Hello  Kitty  x
BONKERS &
THE SOULED STORE

Hello Kitty, a global symbol, deeply connects with fans of all ages, especially the Gen Z group recognized for its distinct style and awareness of fashion trends. Dream Theatre specifically targeted this demographic to introduce the collection through key retail partners and direct-to-consumer (DTC) methods.

 

Retail Collaborations: The launch included 20 styles with Souled Store and 50 styles with Bonkers Corner, ensuring a wide and attractive variety for consumers.

 

Distribution Methods: Both in-store options and DTC channels were utilized to enhance accessibility and ease for shoppers.

 

Outcomes/Influence: The collection, together with an impactful marketing strategy featuring fashion influencers, effectively captured the interest of Gen Z girls, sparking enthusiasm and generating favourable market responses. Robust sales results across both retail alliances and DTC platforms reinforced Hello Kitty’s standing in the fashion clothing sector.