Pokemon

Pokémon in India – A Brand Reach and Content Syndication Success Story

 

Dream Theatre has always believed in the massive potential of the Pokémon brand in India. As Master Licensing Agents, we worked closely with The Pokémon Company to maximize reach and viewership for Pokémon content and create best-in-class merchandise for fans of all ages.

 

Objectives:

• Increase viewership and reach of Pokémon content.

• Influence and expand the merchandising portfolio.

 

Target Audience: Fans of all ages who are passionate about Pokémon.

 

Strategy and Execution: 

Approach:

• Partnered with key media platforms to broadcast Pokémon content.

• Developed a comprehensive language strategy to maximize reach 

 

Execution:

• Media Partnerships: Partnered with Disney to debut Pokémon on Hungama TV in Summer 2014, making it a mainstay on the network. Over time, the content also extended to Disney Channel and Super Hungama. Extended the partnership to Jio Cinema for VOD, ensuring Pokémon series and movies remain an evergreen franchise. Pokémon content is now also available on Amazon Prime and the official YouTube channel.

​

• Syndication Processes: Handled all syndication processes, including language localization, dubbing, and quality control. Content is available in 4 languages and 5 languages on YouTube.

​

Results/Impact:

• Significant increase in viewership and fan engagement across age groups.

• Diverse and successful product portfolio with strong market presence.

• Enhanced brand loyalty and recognition for Pokémon in India.

​