Just F
"Creating Just F: Jacqueline Fernandez's Journey to a Lifestyle Brand"
Introduction:
When Jacqueline Fernandez decided to build her brand, she trusted the partnership of Kwan and Dream Theatre (Mojostar) to bring her vision to life.
Overview of the Brand:
Just F is a vibrant lifestyle brand that embodies Jacqueline Fernandez's dynamic and glamorous persona. Dream Theatre played a pivotal role in creating Just F, leveraging their brand licensing and merchandising expertise.
Objectives:
To develop a brand that reflects Jacqueline Fernandez's personality and appeals to her fanbase. To create a unique and recognizable brand identity.
Target Audience:
Young, fashion forward individuals inspired by Jacqueline Fernandez's style and lifestyle.
Strategy and Execution:
Conducted in-depth research to understand Jacqueline Fernandez’s persona and what resonates with her fans. Developed a customized licensing and implementation strategy.
Execution:
Brand Proposition and Name:
Created a brand proposition that encapsulates Jacqueline’s essence and named the brand "Just F."
Logo Design and Visual Identity:
Designed the logo and visual identity that mirrors Jacqueline’s style and charisma.
Trademark Registrations:
Secured trademark registrations to protect the brand’s intellectual property.
Go-to Market and Marketing Strategy:
Developed and executed a comprehensive go-to-market and marketing strategy to ensure a successful launch.
Results/Outcomes:
Successful brand launch with strong market reception.
Established a strong and recognizable brand identity.
Increased fan engagement and brand loyalty.
Impact:
Expanded Jacqueline Fernandez’s brand presence beyond her film career. Created a new revenue stream through lifestyle products.
Head Office
701, 7th Floor, Ramee Emerald II, Linking Road,Santa Cruz West,Mumbai, 400054
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Contact
+91-98-20-612-4158