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KRRISH

Krrish: India’s  Most Popular Superhero Franchise

 

Introduction: Krrish is India’s successful superhero franchise. This case study showcases Dream Theatre’s role in developing a comprehensive merchandising strategy that solidified Krrish’s iconic status.

 

Objectives & Goals:

  • To create a comprehensive merchandising strategy with a range of offerings.

  • To enhance brand visibility and fan engagement. 

 

Target Audience: Fans of all ages who are captivated by the Krrishfranchise.

 

Strategy and Execution

Approach:

  • Understanding the essence of Krrish and its appeal.

  • Created style guides that could be used by potential licensees.

  • Developing a cohesive licensing and merchandising strategy.

  • Crafted a franchise approach by partnering with Toonz Animation to evolve “KidKrrish"

 

Execution:

 

Licensing Strategy: Crafted a comprehensive licensing strategy to align with the franchise’s values and audience.

Product Portfolio: Created a full fledged portfolio including toys, publishing, apparel, gifts, and novelties.

PR and Marketing Plan: Implemented a synchronized PR and marketing plan to boost awareness and interest.

Retail Rollout: Strategically launched merchandise across various retail channels.

Fan Engagement: Developed a fan engagement program to drive loyalty and sales.

 

Results/Outcomes:

  • Successfully launched a wide range of Krrish merchandise.

  • Achieved high brand visibility and market presence.

  • Recorded significant sales and fan engagement. 

  • Created a benchmark for future Movie licensing programs in the Indian entertainment industry.

Head Office

701, 7th Floor, Ramee Emerald II, Linking Road,Santa Cruz West,Mumbai, 400054

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Contact

+91-98-20-612-4158

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