Bonkers Corner collaborates with Sanrio for an Exciting Apparel Collection
Jul 21, 2024
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Bonkers Corner has unveiled a new collaboration with Hello Kitty, one of the most iconic Japanese brands from the Sanrio family, to celebrate Hello Kitty’s 50th anniversary in 2024. This partnership marks one of the initial steps in Sanrio’s plan to expand the Kawaii trend in the Indian market.
The new Hello Kitty apparel collection by Bonkers Corner combines Hello Kitty’s signature Kawaii charm with Bonkers Corner’s creative flair. The collection includes a range of items such as skirts, oversized t-shirts, crop tops, bottoms, and caps, offering something for every Hello Kitty enthusiast.
The collection was launched at Bonkers Corner’s flagship store in Lower Parel, Mumbai, providing fans with an immersive experience to explore and purchase new items. Additionally, the collection is available on Bonkers Corner's official website and at all Bonkers stores across India, with prices ranging from Rs 299 to Rs 1099.
“This partnership is one of our first steps in boosting Hello Kitty’s presence in India. We are excited to introduce the kawaii style bringing these delightful creations to Hello Kitty enthusiasts and fans across India,” said Silvia Figini, Chief Operating Officer, Sanrio GmbH (EMEA, Oceania, and India) and Mister Men Limited (Worldwide).
Shubham Gupta, Founder, Bonkers Corner expressed, “At Bonkers Corner, we've always been about spreading joy and a little bit of silliness. Hello Kitty is a global icon who embodies positivity and fun, so this collaboration is a perfect match! We're thrilled to bring a touch of Bonkers to Hello Kitty's world, and to introduce the Hello Kitty fan base to the wacky and wonderful world of Bonkers Corner. It's been amazing to see the creative explosion from both our communities, and we can't wait to see what kind of crazy-awesome creations come out of this collaboration.”
As Hello Kitty prepares for its landmark 50th anniversary, Sanrio and Dream Theatre, the brand’s licensing agency in India, are set to introduce Hello Kitty and the Kawaii style on a grand scale in the Indian market.
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