top of page


New kids franchise ‘Fatak Patak’ launches in India with animated TV series, merchandise
MUMBAI: In line with global kids franchises like Pokemon, which uses toys as integral part of the story telling, India now has its very...
Sep 25, 20172 min read
1
0


Spotlight – FIFA Under 17 World Cup India
The excitement is palpable and football fever is in the air, what with the Football Under -17 World cup India being barely 2 weeks away....
Sep 22, 20173 min read
0
0


Angry Birds: From the Smallest of Screens to the Biggest
As proud and passionate representatives of the brand in India and South Asia, we never stop being amazed by the journey that the Angry...
Sep 9, 20173 min read
0
0


“Making it rain” Key Note at India Licensing Expo by Jiggy George Founder & CEO Dream Theatre Pvt. Ltd. & Country MD, Licensing International (LIMA)
Jiggy delivered the opening keynote at the inaugural Licensing Expo by License India in Mumbai on 5th Sept. 2017. Jiggy spoke from his...
Sep 5, 20171 min read
6
0


Licensing is the way for strategic expansion: ChuChu TV
ChuChu TV, Asia-Pacific’s most watched YouTube channel for toddlers from India, has launched the global Consumer Products business for...
Sep 4, 20173 min read
1
0
Sports Trends in India
This week’s ET Brand Equity mapped the rising influence of Sports in India, the emergence of domestic leagues across Kabbadi, Hockey,...
Sep 2, 20173 min read
0
0


Media and entertainment veterans Anirban Das Blah and Jiggy George join hands to establish Mojostar
Joint venture to create multimillion-dollar retail brands in fashion, fitness, and personal care in India Mumbai, August 28, 2017: In a...
Aug 28, 20174 min read
0
0


KWAN, Dream Theatre to partner with celebrities to co-create brands
MUMBAI: In what could potentially be the big daddy of the retail and entertainment business market in India, celebrity management firm...
Aug 24, 20172 min read
0
0


Licensing Trends to watch out for in India
While the global licensing business is pegged at US$ 251.7 billion and India is one of the 3 emerging markets to watch along with Central...
Aug 19, 20173 min read
0
0
Licensing and Merchandising at Dream Theatre
A lot of you may be confused if we say that we at Dream Theatre are in the business of licensing and merchandising. What if we ask you-...
Aug 11, 20173 min read
0
0


Business of Sports in India
Our COO Jibi George is a HUGE sports enthusiast . So, when we wanted to feature an article about the business of sports licensing, he...
Aug 4, 20175 min read
0
0


To Beard or not to beard
This started as a casual conversation over lunchtime yesterday and has extended far beyond. Yamini our resident quizzer asked Paavan our...
Jul 28, 20172 min read
0
0


Shopping for Kid’s Birthday Parties – Yamini Kalyan
Kid’s birthday parties are no more about homemade sandwiches, cake, wafers, samosas or puffs with simple decoration around the...
Jul 14, 20172 min read
0
0
All new range of Real Madrid merchandise in stores!
If you’re a Real Madrid C.F. fan (who isn’t?) you can now take the UEFA Champions League Champions around with you wherever you go –...
Jul 12, 20171 min read
2
0


Candy Crush coming soon to a TV screen near you!
Contestants can win up to $100,000 on the mobile game adaptation hosted by Mario Lopez A game show adaptation of Candy Crush , the smash...
Jun 30, 20171 min read
3
0


Our tribute to the #SMILEY in ALL of us!
we ALL need to SMILE more often. But the news & events surrounding us whether on TV or in the newspaper are so gory and negative, it’s...
Jun 29, 20176 min read
0
0


Smiley rolls out Zara Kids apparel campaign
Smiley has teamed up with retailer Zara for the launch of a new children’s collection. Having previously worked together on successful...
Jun 28, 20171 min read
0
0


When the Angry Birds took Xperia Mall, Pallava CIty by storm!
Summertime is fun-time! School’s out and the kids are looking to be entertained. From 12th May to 4th June, for 4 weekends in a row, The...
Jun 28, 20171 min read
0
0


India Gets its Own Licensing Show for Retail Fraternity
India Licensing Expo (ILE) Indias first and most influential business-to-business brand licensing show is all set to kick start onAugust...
Jun 27, 20176 min read
2
0


ChuChu TV crosses 10 million YouTube subscribers milestone with only 154 videos
It is now is the fourth largest YouTube channel in India with its online audience larger than that of All India Bakchod (AIB), Viral...
Jun 24, 20172 min read
0
0
bottom of page