Our  COO Jibi George  is a  HUGE sports enthusiast . So, when we wanted to feature an article about the business of sports licensing, he...

This started as a casual conversation over lunchtime yesterday and has extended far beyond. Yamini our resident quizzer asked Paavan our...

Kid’s birthday parties are no more about homemade sandwiches, cake, wafers, samosas or puffs with simple decoration around the...

If you’re a  Real Madrid C.F.  fan (who isn’t?) you can now take the  UEFA Champions League  Champions around with you wherever you go –...

Contestants can win up to $100,000 on the mobile game adaptation hosted by Mario Lopez A game show adaptation of  Candy Crush , the smash...

we ALL need to SMILE more often. But the news & events surrounding us whether on TV or in the newspaper are so gory and negative, it’s...

Smiley has teamed up with retailer Zara for the launch of a new children’s collection. Having previously worked together on successful...

Summertime is fun-time! School’s out and the kids are looking to be entertained. From 12th May to 4th June, for 4 weekends in a row, The...

India Licensing Expo (ILE) Indias first and most influential business-to-business brand licensing show is all set to kick start onAugust...

It is now is the fourth largest YouTube channel in India with its online audience larger than that of All India Bakchod (AIB), Viral...

MUMBAI: The International Licensing Industry Merchandisers’ Association (LIMA) has appointed Jiggy George as LIMA’s official head for...

Rarely do marketers get to see the mass hysteria like the current Pokémon GO craze that a brand can generate and when it happens, it’s...

If you are an addict of the Angry Birds game, The Angry Birds Movie could be your cuppa this weekend. The movie released on 27th May...

Catch Celio*’s new Simpsons collection in Celio* stores across the country! Priced at Rs 999/- onward, the collection presents The...

If you have a smartphone savvy kid at home, chances are that not only they know about Talking Tom but are big fans of the app! The first...

Dream Theatre has made breakfast super fun with its Pokémon tie-up with Kellogg’s! Every pack of  Kellogg’s has an exciting...

Dream Theatre is proud to represent some of the most  iconic and respected brands across Entertainment, Sports, Digital and Lifestyle in...

The Simpsons is not just an animated sit-com, it’s a cultural phenomena beyond compare! What stands out about the Simpsons, is how...

Dream Theatre is proud to share some egg-citing news!! The Cadbury Gems promotion which leverages the power of the Angry Birds settling...

As a part of the Spring Summer Pokémon collection, more than 250 products will be available across stores Pokémon products will be...