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Jun 11, 20218 min read
Licensing: The secret weapon in an Indian marketer’s arsenal
Source: WARC Licensing offers Indian brands many opportunities but Dream Theatre’s Jiggy George says it is ignored by leadership teams...
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Jul 15, 20193 min read
Jiggy George opens the Indian licensing Expo in Mumbai
The 3rd edition of India Licensing Expo (ILE) 2019 – India’s largest brand licensing exhibition began on a rainy note at the Bombay...
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Jun 10, 20191 min read
Jiggy presents an award at the “Oscars” of the licensing world in Las Vegas
Jiggy George was one of the “ celebrity presenters “ at the very well produced awards ceremony organized by Licensing International. The...
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Mar 1, 20184 min read
The growth of Indian Licensing is linked to a spurt in organized retail
The Indian industry, over the years, has warmed up to the idea of licensing. The fact that it is moving to new genres and shifting focus...
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Feb 9, 20184 min read
Digital Properties and Licensing
For a very long time, the India Licensing story was dominated by Entertainment Character licensing and more importantly, it had kids...
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