My take: The KFC x Crocs brand collaboration worked because it did not try to make too much sense Back in 2020, KFC and Crocs gave us fried-chicken clogs, chicken-scented charms and KFC-style packaging. BRANDS ARE LIKE PEOPLE. Someone who normally dresses in simple, minimal clothes can turn up in something wildly over the top for one night. It can be fun because it is unexpected. You notice it because it is not their everyday uniform. But if they wear it every day, it begins