Its Game-on at Dream Theatre!

UNO x ONLY | © 2026 Mattel.

In a world going crazy playing mobile games, there’s something to be said about sitting together and playing a game of UNO, which continues to have the upper hand! At the heart of UNO lies togetherness achieved through the universal language of play, and because of this, it continues to thrive  - it’s no surprise that UNO is the # 1 game property in the world. So when it comes to UNO, which we represent as a part of the Mattel portfolio, we did what we love doing most at Dream Theatre  - unlock its brand equity to create a wildly creative and really powerful merchandise program!

We are very proud to present the UNO X ONLY collection – a collaboration that draws on UNO’s cool quotient, eminently recognisable colours, aesthetics, game play rules, phraseology and the cards themselves in a game-changing (!) fashion-forward collection. The collection comprises tees, tops, shirts, dresses, denims, caps in signature ONLY style appealing to not only to UNO fans but also to all fashion enthusiasts!

Available across India at ONLY Stores and https://www.only.in/collections/uno-collection

Licensed collaborations like UNO x ONLY not only bring loyal customers a refreshed reason to return to your brand, but also reach out to completely new cohorts of the IP’s fans, leading to purposeful engagements, remarkable retail activations and incremental revenues.  

It’s a case study in how licensing can:

• Turn brand love into lifestyle products

• Bring existing fans back with new energy 

• Invite entirely new audiences into the game 

  
  

UNO isn’t just a game. It’s a WILD card for culture.

So if you are looking for a brand that infuses UNO’s unique spirit, iconic colours, wildly fun moves and uber cool connection vibes, UNO is the WILD card you are missing! Contact us or write to us susmitasinghdeo@dream-theatre.co.in to make your game changing move!