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Feb 9, 20184 min read
Digital Properties and Licensing
For a very long time, the India Licensing story was dominated by Entertainment Character licensing and more importantly, it had kids...
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Jan 19, 20184 min read
How Hollywood is cashing in on appetite for branded merchandise in India
The market for licensed merchandise in India is exploding; according to a recent report by ESP, a Group M company, licensing and...
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Jan 10, 20182 min read
Trends In Brand Management
Top brand trends world over and in India saw a few patterns that will continue to be at play in 2018 as well. A quick note on a few key...
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Dec 30, 20171 min read
Pokémon Meet & Greet – Garuda Mall, Bengaluru
This Christmas Pikachu was out at Garuda Mall, Bengaluru to meet his fans for 2 days. During this period he met with 500+ kids who were...
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Dec 28, 20173 min read
Xilam eyes big business in India
French animation giant Xilam and the makers of popular series – Oggy and the Cockroaches – has big plans for India, it’s fourth largest...
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Dec 1, 20171 min read
Candy Crush X Mrinalini Chandra
In a first-ever collaboration of its kind, the Dream Theatre facilitated and managed Candy Crush collaboration with Jewelry designer...
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Nov 29, 20171 min read
Pikachu Meet & Greet: VR Mall – Bengaluru
In the middle of November, Pikachu arrives at VR Mall – Bengaluru to meet its fans. He was welcomed with a great pump and show and fans...
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Nov 29, 20172 min read
Dream Theatre liaises launch of Candy Crush jewellery, Esha Gupta, Roshan Abbas, Kubbra Sait attend
Esha Gupta, Sayani Gupta, Sapna Pabbi, Kritika Kamra, Additi Gupta, Shaheen Abbas, Roshan Abbas, Kubra Sait attended the Candy Crush...
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Nov 5, 20174 min read
Fatak Patak addressing the dearth of integrated toyline for kids
An ardent admirer of GI Joe and He Man as a child, Suhas Sundar, CEO of Indo-Japanese IP company Nihodo Media is the brains behind the...
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Oct 29, 20171 min read
Red Bird Premier League Live Meet And Greet
Premier League Live was hosted in Bengaluru Karnataka on 21st and 22nd of October, 2017 at KTPO Whitefield. Thousands of people queued up...
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Sep 25, 20172 min read
New kids franchise ‘Fatak Patak’ launches in India with animated TV series, merchandise
MUMBAI: In line with global kids franchises like Pokemon, which uses toys as integral part of the story telling, India now has its very...
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Sep 22, 20173 min read
Spotlight – FIFA Under 17 World Cup India
The excitement is palpable and football fever is in the air, what with the Football Under -17 World cup India being barely 2 weeks away....
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Sep 9, 20173 min read
Angry Birds: From the Smallest of Screens to the Biggest
As proud and passionate representatives of the brand in India and South Asia, we never stop being amazed by the journey that the Angry...
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Sep 5, 20171 min read
“Making it rain” Key Note at India Licensing Expo by Jiggy George Founder & CEO Dream Theatre Pvt. Ltd. & Country MD, Licensing International (LIMA)
Jiggy delivered the opening keynote at the inaugural Licensing Expo by License India in Mumbai on 5th Sept. 2017. Jiggy spoke from his...
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Sep 4, 20173 min read
Licensing is the way for strategic expansion: ChuChu TV
ChuChu TV, Asia-Pacific’s most watched YouTube channel for toddlers from India, has launched the global Consumer Products business for...
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Sep 2, 20173 min read
Sports Trends in India
This week’s ET Brand Equity mapped the rising influence of Sports in India, the emergence of domestic leagues across Kabbadi, Hockey,...
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Aug 28, 20174 min read
Media and entertainment veterans Anirban Das Blah and Jiggy George join hands to establish Mojostar
Joint venture to create multimillion-dollar retail brands in fashion, fitness, and personal care in India Mumbai, August 28, 2017: In a...
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Aug 24, 20172 min read
KWAN, Dream Theatre to partner with celebrities to co-create brands
MUMBAI: In what could potentially be the big daddy of the retail and entertainment business market in India, celebrity management firm...
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Aug 19, 20173 min read
Licensing Trends to watch out for in India
While the global licensing business is pegged at US$ 251.7 billion and India is one of the 3 emerging markets to watch along with Central...
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Aug 11, 20173 min read
Licensing and Merchandising at Dream Theatre
A lot of you may be confused if we say that we at Dream Theatre are in the business of licensing and merchandising. What if we ask you-...
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