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Star Wars keychain, a GoT bandana, anyone?
33-year-old software engineer Shraddha Sharma is a movie buff. More so a Hollywood buff and never fails to catch the latest releases. She...
Mar 21, 20183 min read
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Smiley Company has designs on India
Mumbai: Smiles are contagious, and no one knows this better than Nicolas Loufrani, who in 1997, created the first-ever 3D smiley. Two...
Mar 19, 20182 min read
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How the Smiley became pop culture’s biggest celebrity
Trends may come and go, but the Smiley face is clearly here to stay. Nicolas Loufrani, the man responsible for taking his father’s...
Mar 19, 20183 min read
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The Big World of Licensing – CEO India
Click Here to read the complete article from page 62 to page 65
Mar 16, 20181 min read
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India Fashion Forum 2018
The India Fashion Forum 2018 (13th-14th March 2018) was a roaring success with participants across brands, retailers, thought-leaders,...
Mar 16, 20181 min read
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The growth of Indian Licensing is linked to a spurt in organized retail
The Indian industry, over the years, has warmed up to the idea of licensing. The fact that it is moving to new genres and shifting focus...
Mar 1, 20184 min read
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Does same celeb ambassador for decades help a brand?
In early February, Aishwarya Rai Bachchan dazzled Australians by appearing in a black fishtail-style gown with a perfectly fitting lace...
Mar 1, 20183 min read
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The Beebop Story – The Brand, Products and more!
Cheers to the Wonder Years! Brand Beebop, owned by Dream Theatre Pvt. Ltd. launched in early 2010 is India’s first homegrown pre-school...
Feb 23, 20182 min read
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#ReadyToMove- Tiger on the Prowl!
Mojostar, a joint venture between Dream Theatre and KWAN Entertainment, launched its first celebrity, co-created brand Prowl, a brand...
Feb 15, 20181 min read
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Tiger Shroff launches active lifestyle brand ‘PROWL’
MUMBAI: Joining the long list of celebrities like Hrithik Roshan and Virat Kohli, Bollywood actor Tiger Shroff has unveiled his first...
Feb 13, 20182 min read
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Digital Properties and Licensing
For a very long time, the India Licensing story was dominated by Entertainment Character licensing and more importantly, it had kids...
Feb 9, 20184 min read
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How Hollywood is cashing in on appetite for branded merchandise in India
The market for licensed merchandise in India is exploding; according to a recent report by ESP, a Group M company, licensing and...
Jan 19, 20184 min read
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Trends In Brand Management
Top brand trends world over and in India saw a few patterns that will continue to be at play in 2018 as well. A quick note on a few key...
Jan 10, 20182 min read
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Pokémon Meet & Greet – Garuda Mall, Bengaluru
This Christmas Pikachu was out at Garuda Mall, Bengaluru to meet his fans for 2 days. During this period he met with 500+ kids who were...
Dec 30, 20171 min read
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Xilam eyes big business in India
French animation giant Xilam and the makers of popular series – Oggy and the Cockroaches – has big plans for India, it’s fourth largest...
Dec 28, 20173 min read
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Candy Crush X Mrinalini Chandra
In a first-ever collaboration of its kind, the Dream Theatre facilitated and managed Candy Crush collaboration with Jewelry designer...
Dec 1, 20171 min read
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Pikachu Meet & Greet: VR Mall – Bengaluru
In the middle of November, Pikachu arrives at VR Mall – Bengaluru to meet its fans. He was welcomed with a great pump and show and fans...
Nov 29, 20171 min read
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Dream Theatre liaises launch of Candy Crush jewellery, Esha Gupta, Roshan Abbas, Kubbra Sait attend
Esha Gupta, Sayani Gupta, Sapna Pabbi, Kritika Kamra, Additi Gupta, Shaheen Abbas, Roshan Abbas, Kubra Sait attended the Candy Crush...
Nov 29, 20172 min read
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Fatak Patak addressing the dearth of integrated toyline for kids
An ardent admirer of GI Joe and He Man as a child, Suhas Sundar, CEO of Indo-Japanese IP company Nihodo Media is the brains behind the...
Nov 5, 20174 min read
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Red Bird Premier League Live Meet And Greet
Premier League Live was hosted in Bengaluru Karnataka on 21st and 22nd of October, 2017 at KTPO Whitefield. Thousands of people queued up...
Oct 29, 20171 min read
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