Sanrio and SOEZI Collaborate on Hello Kitty’s 50th Anniversary Nail Extension Kits

“At Sanrio, we believe that joy and self-expression are at the heart of what makes life special. As a global icon of kawaii culture, Hello Kitty is always on the lookout for partners who share these values. We're excited to partner with SOEZI, and together inspire fans to express their unique spirit and have fun with beauty,” shared Silvia Figini, COO Sanrio – EMEA, India and Oceania, Mr Men - Worldwide. 

Sonakshi Sinha, Actor and Co-Founder of SOEZI commented, “SOEZI’s Hello Kitty collection is a celebration of creativity, nostalgia, and individuality.  By combining SOEZI’s modern, fuss-free press-on nails with Hello Kitty’s timeless charm, we’ve crafted a collection that’s as fun to flaunt as it is to share. With social media at its core, this partnership invites our community to showcase their favorite Hello Kitty-inspired nail designs, transforming self-expression into a joyful, shared experience of style.” 

Shrishti Rai,  Co-Founder of SOEZI shared, “SOEZI’s Hello Kitty collaboration represents a unique fusion of modern beauty and timeless charm, bringing together two iconic brands to celebrate creativity and individuality. This partnership not only enhances SOEZI’s market presence by aligning with Hello Kitty’s global appeal but also drives engagement through social media, encouraging our community to showcase their favorite nail designs. By blending innovation with nostalgia, we’re turning self-expression into a business-driven celebration of style and connection.”