Wow! The large toy companies are blurring the lines between toy and content! Mattel has bought out Hit Entertainment -the much loved home...

Star Wars has made more monies on licensing and merchandising than Box office! Today, more licensees are shying away from movie...

Most retailers we have been meeting have been speculating that it’s just a matter of time before the Indian government opens up FDI on...

This is indeed a true marriage between consumer products and mobile divisions and pushes the boundaries of possibilities. As world...

The article captures our first year in business. Its great to be covered in the ET and its been a fun filled journey so far…Miles to go...

You loved the Animal Planet toys and if you want to know more about animals and their world, our friends, Excel Home Entertainment has...

The Angry birds are currently preparing for their longest airplane ride!This is thanks to an innovative partnership with Finnair! Finair...

With every company trying to play responsible: this is a fantastic move and a great acquisition.! LazyTown is a show created in Iceland...

Interesting math on the recovery strategy for Ra-one.There have been whispers in trade circles that Shah Rukh Khan’s reckless spending on...

Paris Hilton has licensed her likeness to Brand Concepts and there are plans to launch merchandise and stores in India. Most of us  would...

We toast the first Indian Bollywood superhero! Shahrukh Khan has ensured that he has leveraged it over all influence points. Usually,...

Wow! This sure is a unique partnership! Skechers USA, Inc. (Primary business is shoes!) is working with McDonald’s to launch a three-week...

http://www.livemint.com/2010/07/06233436/India-mulls-FDI-in-multi-brand.html India has been facing a political diversion to the...