Hello Kitty Toys now on Swiggy Instamart with 10-Min delivery
Dec 7, 2024
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Swiggy Instamart, a leading quick commerce platform in India, has introduced Hello Kitty and Friends merchandise, marking the brand’s entry into the quick commerce segment. This collaboration builds on the earlier addition of Hamleys to the platform and aligns with the growing demand for pop culture collectibles in India.
The new range, featuring popular characters like Cinnamoroll, Kerokerokeroppi, Pompompurin, My Melody, Kuromi, and Bad Badtz-Maru, is now available for delivery across the country.
Hari Kumar G, Chief Business Officer, Swiggy Instamart said, “With growing demand for pop culture and Kawaii collectibles in India, we are bringing Hello Kitty to Swiggy Instamart for the first time, just in time for the year-end celebrations and holidays. This collaboration is expected to make families and kids happy by offering a diverse selection of toys and merchandise. With Hello Kitty joining our platform, we continue to expand our offerings, making globally loved characters easily accessible to our customers.”
Swiggy Instamart’s focus on toys as a category has gained traction since its introduction earlier this year, with significant growth in orders.
The addition of Hello Kitty merchandise, priced between Rs 799 and Rs 999, underscores the platform’s strategy to tap into nostalgia and the growing appeal of Kawaii culture among Indian consumers.
This move highlights Swiggy Instamart's approach to diversifying its product offerings while enhancing convenience for customers. By bringing globally recognized brands into the quick commerce space, the platform aims to cater to a wider audience and elevate the retail experience for consumers across India.
Born in 1974, Hello Kitty embodies the essence of Kawaii (cute) Japanese culture. Celebrated worldwide for her values of happiness, kindness, and inclusivity, Hello Kitty has become a global lifestyle icon, inspiring people of all ages. Her merchandise spans over 130 countries, symbolizing friendship and joy wherever it goes.
https://yourstory.com/2024/12/startup-news-updates-daily-roundup-december-6
https://bwretailworld.com/bw-connect/hello-kitty-toys-now-on-swiggy-instamart-with-10-min-delivery
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