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Oct 26, 20186 min read
Jiggy George: Licence to dream
Jiggy George, founder of Dream Theatre, India’s first independent licensing representation agency, has worn a lot of different hats over...
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Jul 18, 20182 min read
Jacqueline Fernandez unveils a new active wear brand, ‘Just F’
Jacqueline Fernandez and Mojostar have unveiled the active wear brand exclusively on Amazon Fashion for Prime Day. Jacqueline Fernandez...
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Jun 15, 20183 min read
India catches Fifa World Cup fever
India…India….India…India. That is something you won’t be hearing in this 2018 FIFA World Cup. Coming to the sore point about our...
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Apr 23, 20186 min read
In the world of smileys
What once originated with typewriters, has now invaded the very essence of communication like wildfire Smiley has become an integral part...
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Apr 13, 20181 min read
Just ‘F’ 143
Mojostar, a joint venture between Dream Theatre and KWAN Entertainment, launched its second celebrity, co-created brand Just F, a...
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Apr 13, 20182 min read
Mojostar and Jacqueline Fernandez team up to launch a female-only fitness and fashion brand
Co-created and co-owned by Mojostar and Jacqueline, Just F is a move to redefine the female active-wear space in India With an aim to...
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Apr 6, 20182 min read
Pokémon in India
Japanese properties have always been a big draw in for kids in India on television and its no surprise that Pokémon scores very high in...
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Mar 29, 20181 min read
Oggy – The most loved cat in India!
He’s blue, he’s a good guy and he wouldn’t hurt a fly. OGGY is the only cat, the word feline can’t apply to. He would be the happiest of...
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Mar 23, 20181 min read
Hello Kitty for all!
Hello Kitty is not a cat! Yes, that right, she is a 6-year-old girl called Kitty White living in London! And since she made her debut in...
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Mar 21, 20181 min read
The Smiley Company at India Fashion Forum 2018
The Smiley Company booth at the Indian Fashion Forum 2018 was a huge hit with brands and key retail chains seeking opportunities with...
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Mar 21, 20183 min read
Star Wars keychain, a GoT bandana, anyone?
33-year-old software engineer Shraddha Sharma is a movie buff. More so a Hollywood buff and never fails to catch the latest releases. She...
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Mar 19, 20182 min read
Smiley Company has designs on India
Mumbai: Smiles are contagious, and no one knows this better than Nicolas Loufrani, who in 1997, created the first-ever 3D smiley. Two...
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Mar 19, 20183 min read
How the Smiley became pop culture’s biggest celebrity
Trends may come and go, but the Smiley face is clearly here to stay. Nicolas Loufrani, the man responsible for taking his father’s...
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Mar 16, 20181 min read
The Big World of Licensing – CEO India
Click Here to read the complete article from page 62 to page 65
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Mar 16, 20181 min read
India Fashion Forum 2018
The India Fashion Forum 2018 (13th-14th March 2018) was a roaring success with participants across brands, retailers, thought-leaders,...
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Mar 1, 20184 min read
The growth of Indian Licensing is linked to a spurt in organized retail
The Indian industry, over the years, has warmed up to the idea of licensing. The fact that it is moving to new genres and shifting focus...
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Mar 1, 20183 min read
Does same celeb ambassador for decades help a brand?
In early February, Aishwarya Rai Bachchan dazzled Australians by appearing in a black fishtail-style gown with a perfectly fitting lace...
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Feb 23, 20182 min read
The Beebop Story – The Brand, Products and more!
Cheers to the Wonder Years! Brand Beebop, owned by Dream Theatre Pvt. Ltd. launched in early 2010 is India’s first homegrown pre-school...
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Feb 15, 20181 min read
#ReadyToMove- Tiger on the Prowl!
Mojostar, a joint venture between Dream Theatre and KWAN Entertainment, launched its first celebrity, co-created brand Prowl, a brand...
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Feb 13, 20182 min read
Tiger Shroff launches active lifestyle brand ‘PROWL’
MUMBAI: Joining the long list of celebrities like Hrithik Roshan and Virat Kohli, Bollywood actor Tiger Shroff has unveiled his first...
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