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Licensing and Merchandising at Dream Theatre
A lot of you may be confused if we say that we at Dream Theatre are in the business of licensing and merchandising. What if we ask you-...
Aug 11, 20173 min read


Business of Sports in India
Our COO Jibi George is a HUGE sports enthusiast . So, when we wanted to feature an article about the business of sports licensing, he...
Aug 4, 20175 min read


To Beard or not to beard
This started as a casual conversation over lunchtime yesterday and has extended far beyond. Yamini our resident quizzer asked Paavan our...
Jul 28, 20172 min read


Shopping for Kid’s Birthday Parties – Yamini Kalyan
Kid’s birthday parties are no more about homemade sandwiches, cake, wafers, samosas or puffs with simple decoration around the...
Jul 14, 20172 min read


Candy Crush coming soon to a TV screen near you!
Contestants can win up to $100,000 on the mobile game adaptation hosted by Mario Lopez A game show adaptation of Candy Crush , the smash...
Jun 30, 20171 min read


Our tribute to the #SMILEY in ALL of us!
we ALL need to SMILE more often. But the news & events surrounding us whether on TV or in the newspaper are so gory and negative, it’s...
Jun 29, 20176 min read


Smiley rolls out Zara Kids apparel campaign
Smiley has teamed up with retailer Zara for the launch of a new children’s collection. Having previously worked together on successful...
Jun 28, 20171 min read


When the Angry Birds took Xperia Mall, Pallava CIty by storm!
Summertime is fun-time! School’s out and the kids are looking to be entertained. From 12th May to 4th June, for 4 weekends in a row, The...
Jun 28, 20171 min read


India Gets its Own Licensing Show for Retail Fraternity
India Licensing Expo (ILE) Indias first and most influential business-to-business brand licensing show is all set to kick start onAugust...
Jun 27, 20176 min read


Pokémon Licensing and India Opportunities
Rarely do marketers get to see the mass hysteria like the current Pokémon GO craze that a brand can generate and when it happens, it’s...
Jul 21, 20162 min read


Slingshot yourself to theatres and watch Angry Birds Movie!
If you are an addict of the Angry Birds game, The Angry Birds Movie could be your cuppa this weekend. The movie released on 27th May...
Jun 10, 20161 min read


Simpsons t-shirts available at Celio*
Catch Celio*’s new Simpsons collection in Celio* stores across the country! Priced at Rs 999/- onward, the collection presents The...
Jun 3, 20161 min read


Talking Tom in India!
If you have a smartphone savvy kid at home, chances are that not only they know about Talking Tom but are big fans of the app! The first...
May 2, 20161 min read
Kellogg’s and Pokémon : A fun breakfast
Dream Theatre has made breakfast super fun with its Pokémon tie-up with Kellogg’s! Every pack of Kellogg’s has an exciting...
Apr 15, 20161 min read
Partner with the Best, Partner with Dream Theatre!
Dream Theatre is proud to represent some of the most iconic and respected brands across Entertainment, Sports, Digital and Lifestyle in...
Mar 18, 20161 min read


The Simpsons, a television and cultural phenomenon.
The Simpsons is not just an animated sit-com, it’s a cultural phenomena beyond compare! What stands out about the Simpsons, is how...
Mar 11, 20161 min read
Angry Birds addiction continues to reign supreme!
Dream Theatre is proud to share some egg-citing news!! The Cadbury Gems promotion which leverages the power of the Angry Birds settling...
Mar 7, 20161 min read


Pokémon makes its mark on retail shelves across India.
As a part of the Spring Summer Pokémon collection, more than 250 products will be available across stores Pokémon products will be...
Feb 29, 20161 min read
It’s Back-to-School time!
This Back to School season from Dream Theatre will leave you spoilt for choice. One of the widest range of Back To School Merchandise to...
Feb 19, 20161 min read


Calling all Family Guy Fans!
Rejoice all Family guy fans for you can now buy some ultra cool Griffins merchandise right here in India!! Quahog residents, Peter and...
Feb 12, 20161 min read
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